Entradas etiquetadas como body language

The destroyed image of cycling

The world of cycling is in “flames”. Cheats, doping and accusations have shaken its essence and positioning it in a death row.

Recently, Lance Armstrong lost his seven titles that he won in the Tour de France, and was suspended for doping by UCI. With these decisions, UCI projects a strict and energetic image as an institution, but also left a ridiculous image showing a slow reaction to find out this doping years later.

Yesterday, Pat Mc Quaid, president of UCI, gave a press conference that confirmed the doping of Armstrong, but his body language showed many contradictions that make more dangerous this whole situation, showing gaps on how urgent is for such institutions to focus on non verbal communication.

Read the complete note: the-destroyed-image-of-cycling

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Ibrahimovic´s bipolar image

Zlatan is a player of contrasts. Light or plenty of shades. Sometimes he remembers us his talent and gives us a pleasant and authentic lesson of football, but other times, he does not remember himself.

This “giant” born in Malmo, Sweden has qualities, style and personality, and courage, vision and security that make him a different player. In football recognize these outstanding players is complicated.

With all the magic that emerges from his boots, Ibra traps, surprises and make us adore him. He lifts and then dropped us from the top to meet with his other “face”, the “dark” side of his personality.

For football players become increasingly necessary to balance their soccer skills with their personal skills. When one of this is superior, there is an answer in our minds that cause us confusion.

This is exactly the case of Ibrahimovic. His football skills are beyond his personal abilities. He distorts the image that leaves on the field and the memories of their actions do not remain for a long time in our minds.

Playing for different clubs, he caused the same effect with his image. Fans get so excited and begin to see him with eyes of idol, but suddenly he changes his team, and all the fantasy is over.

One year he plays in a team and the next is playing for the rival team. He does not identify with the club, and do not show love and royalty to a team. He is just there.

When he plays for his country something similar happens, but in a different scale. He disappears, especially, when he is needed more. Never seen taking a leadership role or encouraging their teammates to catapult Sweden to a superior position that improves its position in international tournaments.

Those are the reasons why Ibrahimovic projects a bipolar image. His greatest weakness is in his attitude more than in his football skills. With the same transparency like a glass, he reflects this attitude in his body language.

Imagine if we gave life to football, and we copy the same attitude of Ibrahimovic. It would be so bipolar that perhaps deserves a match of 10, 90 or 150 minutes duration. Football and its protagonists should not be like that.

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Ten reasons why you should know about sports image

The world needs new specialties that complement knowledge in sports.

By opening ourselves up, learn and specialize in new issues, we offer more engaging content, and things change the title of being just bore.

Today, athletes need to increase their athletic skills and personality with superior communication skills, presentation, body language and appearance to make their image transcends in sports.

Do not need to be an athlete to know about this. If you work in something related or sports is your passion, you can prepare and specialize in sports image.

Why do you should learn about sports image?

1. Know how to build a sports image credible, and influential since the beginning.

2. Analyze attitudes, words, behavior and body language of athletes, and evaluate their effectiveness.

3. Sports image is dynamic and has to change in time. You should know how to develop a plan to modify or improve it.

4. Increase efforts of athletes in social sports responsibility.

5. Learn how to manage and control image crisis that could jeopardize the reputation of athletes.

6. Structure credible communication messages for interviews and press conferences.

7. Define or redefine the identity of a team that impacts in the performance of their players.

8. Know which elements of the image are required to organize sports events.

9. Develop a positive sports image in social networks.

10. Determine the rules of dress, style and appearance.

Wait for more news and information about upcoming courses, workshops and consulting services.

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Jose Mourinho betrayed by his body

Newspapers, web pages and tv, talked strongly about José Mourinho last press conference. Beyond the decisive match Real Madrid against Sevilla, everyone wanted to know about the mood of Cristiano Ronaldo.

The Portuguese coach’s verbal messages were needed, but heard hasty, to say there is nothing to worry, and the sadness of Cristiano is not something that affects the team.

His body language said more and contradicted his words. The attitude of Mourinho during the press conference reflected the difference between what is happening and what he had to say.

Anxiety, discomfort, nervousness and refusal to talk about is what nonverbally -and unconsciously- Mourinho said in his body. If we only pay attention to words and not in his entire image, we easily drawn and fall into the trap of what he only said.

Let’s see why:

1. Messages perceived false when looked down to the floor and avoided eye contact with the press.

2. He crossed his arms, and his body rejected back to the questions of the press and shown him closed -or blocked- to talk about it.

3. Eyes moved steadily towards his lower right side, reflecting that he was in touch with his feelings. The message is he is worried about the true mood of his player.

4. Projected insecurity when he touched his body and frowned his forehead.

5. More evident was his insecurity and conflict -internal- when he looked down again to the floor and bit his lips.

6. Nerves invaded him, and his body lied. Here, he scratched his nose projecting lie.

Jose Mourinho was betrayed by his body. His words were effective and sounded convincing, but his body messages neglected him. Maybe he needs to know that 93% of all communication is no verbal.

When only focus in the form –verbal messages- and ignore substance –body language-, the sports image lacks in credibility and make unable to handle a situation like this.

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Alex Smith’s passion vs. Aaron Rodgers´s class

One of the most prominent players with a strong leadership and decision-making in the NFL is the quarterback.

They are the responsible in a big percentage of victory or defeat of their teams. Their vision, control of emotions and personality will shape their sports image producing an immediate effect on every fan’s mind: good or bad player.

In this complex but crucial process of perception, there is an element that gives a lot of weight and feed the image of a quarterback: what he does off the field.

Close to end the week #1 of NFL and after having enjoyed exciting games, this week I chose Aaron Rodgers and Alex Smith to analyze their sports identity.

Alex Smith’s passion

Alex Smith communicates his passion and love in this game showing his preparation before a game.

He is a cerebral player, not contentious and sometimes looks shy. That automatically makes him look like a player not obsessed in winning titles.

In the beginning, his career as quarterback of San Francisco was not easy. The shadow of failure seemed to cover every season, and many claimed that he would not be 49 ers´s coreback anymore.

His attitude and behavior projects him as a player with an enormous physical and mental strength.

He plays giving all for his team but sometimes he looks hopeless and unable to handle the pressure.

Press conferences are an excellent test for him and how he handles the pressure. He looks like a nervous teenager and immature, lowers his head and avoids eye contact, touches his mouth and nose although looks excited to be there too.

His appearance is rebellious. Short hair, beard and a worried smile show his natural but innocent side.

Aaron Rodgers´s class

Aaron Rodgers projects class and character. His responsibility as a team leader extends to all his teammates, and they look like his family.

In victory or defeat, he is mature and civilized. He looks not desperate or nervous on the pitch communicating that he trusts in his potential.

He is a man of few words and more action. He knows how beneficial it is to keep his mouth closed, and play, play and play to lead his team to the top.

In press conferences, he guarantees that he is a man of few words. For example, in this picture his body language communicates kindness but when he presses his lips he is indicating that he will not say more.

His appearance is dynamic but only reflects little changes, either a three-day beard that make him look less conservative or a mustache that gives him a touch of maturity to his style.

He also participates with his foundation doing humanitarian job that makes him his sports image strengthen and sensitive to others.

Build a reputation as quarterback of this prestigious teams is not easy. Quarterbacks like Montana with 49 ers or Favre with Packers were legend, and their results impress us, but this is part of the history.

Rodgers and Smith have to build his legacy without comparing themselves with what their predecessors did.

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How to destroy your sports image?

When athletes communicate their sports image in society, they are projecting the best or the worst of it.

Their attitudes, words and behaviors speak for them, teams or countries they represent.

These are the main points to make an athlete destroy his sports image:

1. Don´t put attention in your personal appearance, nobody cares about your look.

2. Do not thank a gift even if it is small.

3. Responsibility in all your actions is not important.

4. Let others to take pictures of you with a glass of cocktail in your hand or while you are drunk.

5. Find a way to make a teammate, coach or club owner make a bad impression.

6. Create problems. Everybody is going to talk about you.

7. Adopt a poor attitude. It is the first thing that others will see in you.

8. Put on your sunglasses when you are talking to someone.

9. When you’re invited to dinner take a a third portion of your food, even if it is not offered to you.

10. Forget your modals and good manners.

11. Never accept that you could be wrong.

12. When you feel good, please do not tell it.

13. Don´t offer yourself as a volunteer, is a tedious job.

14. Don´t look for qualification in human development. Knowing and preparing in everything about your sport is the most important.

15. Negative attitudes is an easy way to act, many people think the same.

16. Reveal your secrets and your intimacies to others.

17. When you realize you made a mistake justify yourself, you never have to feel guilty of what happened.

18. It’s hard to lead, leave it to others that have time.

19. Get angry and argue with press.

20. Your critics would be are always wrong about you, do not listen to them.

Follow these twenty steps is easy, many do it and their reputation get stained forever…

Daily efforts to take care of your reputation, build a positive sports image, help others and give a great evidence of your career is something that only a few can do.

Maybe you do not have time or you are not prepared to be successful…

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Cristiano Ronaldo: his facade image without bottomless

Image that has only form doesn´t work. Image with substance doesn´t sell. Balancing substance and form is essential for athletes to create a credible reputation even if advertising and marketing are bombarding them.

Cristiano Ronaldo is the leading representative of the image – facade that marketing pretends to sell us. He has an attractive image, powerful and aspirational but is not being successful when he shows fragility and weakness.

A few days ago, the Portuguese player said that he is unhappy, but this is not new. Some people said this a “strategy” to renegotiate his contract, others that he wants to get out of his club, but only a few talked about how he is managing and controlling emotions.

Incredible for a player like Ronaldo that emotions make him look unable to control himself. Feeling depressed is normal and human, but controlling them is essential for his image.

Nonverbally he has been displaying a delicate and a poor strategy that make his sports image so vulnerable -and clearly that does not exist-, his image is sending messages that are not true and consistent.

Marketing can no longer just “make-up” players who “are” empty and project the opposite of what their ads campaigns are saying. Mismanagement and poor management of emotions are not new in Ronaldo. Maybe he needs some professional help.

In the following photos, I describe the fragility and weakness of his personality:

Make self-esteem depends only on observation of others, or when you are on the front or newspapers say positive things about you or when you get titles, and international awards, are not the best way to make sports image persevere and form a credible reputation over time.

Disappointment and frustration are necessary in athlete’s life to be successful and look more closer.

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