Entradas etiquetadas como sports image
Publicado por Eric Olavarrieta en Sin categoría el 3 de junio de 2016
Insistence, resistance, persistence. Three key words to live disciplined.
It´s not being strict, demand yourself more or knock your head off doing bigger things. It´s just small steps transformed into congruent habits that give you satisfaction.
In the next clip I share your how can you have more discipline even it looks impossible.
Dreams are just built with discipline!
Publicado por Eric Olavarrieta en Sin categoría el 3 de septiembre de 2013
He is the character that paralyzed social networks and overshadowed the arrival of Gareth Bale to his former club, Real Madrid.
Mesut Özil is a footballer whose sports image is discrete and his class is outstanding. His big eyes give the impression he is always surprised and amazed with everything he sees in the world of football.
Özil accurately place balls anywhere in the area, so the forwards of his team can´t complain they are not receiving endowed passes full of magic and quality.
His temperament is quiet and his personal life is far from scandals.
His german discipline is combined with his turkish roots to maintain his sports image well organised, and the achievements in his professional career stand out more than what he does in his personal life.
The looks that he has used throughout his career goes from the most creative, eye-catching, to the most natural and less produced, where the messages that he communicates is joy, simplicity and affordability, sheltered with a sporty look, especially, young.
A little of his creative sytle is more emphasized is when is not playing football, and he wears big sunglasses and two small earrings.
Here is his sport image over the time:
Publicado por Eric Olavarrieta en Sin categoría el 29 de agosto de 2013
Franck Ribery only needs wings to fly. His high-speed look gives the impression that he is an aerodynamic model that plays football.
During his career, he has made only a few changes in his image but this is not a matter of taste, the scars that has due to an accident many years ago, can´t let him make more changes.
In the next photos we analyzed the few changes that the french player of Bayern München has taken and the messages that he communicates:
1. A little discreet and versatile style
2. Youth, accessible, natural
3. Same style but with variations in hair length and beard
4. Shorter model that gives the impression of being faster
The image of athletes is a powerful ally that helps them to minimize scars and imperfections like Ribèry, making their image more versatile. A few modern touches are always recommended for all of them.
Mexico in the Confederations cup: A protocol guide to the mexican team to communicate a positive image in Brazil
Publicado por Eric Olavarrieta en Sin categoría el 18 de junio de 2013
Visiting an exotic country like Brazil is seductive. Walking on the streets, go to the most important tourist places and the football stadiums that in a year will be hosting the World Cup.
It would be good to question players and managers of the mexican team how much and what they know about Brazil, beyond just knowing just about their sports heroes and stadiums. What do they know about their culture and traditions, What is well accepted by them and what is not?
To the country that you go, do what you see.
Here is a brief guide to the mexican team:
Communicating with brazilians is warm, complex, informal and highly personal.
The way that the brazilians greet men and women is similar than we do in Mexico. Men shake hands and greet women with a kiss on the cheek.
A good way to “break the ice” with brazilians is talking about soccer, obviously, but there are also another good topics of conversation as weather, traffic (if you are in Sao Paulo), all about the Confederations Cup and the next World Cup, music and their economy. Avoid conversations that create controversy, for example, asking who is better between Pele or Maradona or rivalries between brazilian and argentinian teams.
Talking about poverty, security, deforestation, religion, racism, corruption, social inequality should be avoided.
Brazilians are proud of their ability to laugh at themselves. They like spontaneity. Even, are considered noisy because everybody wants to talk at the same time and with a high volume voice.
Do not be surprised if you are constantly interrupted by them. Do not think they are rude or have no interest in what you’re saying.
They like to touch people in a conversation. Their intention is to be as close as possible to communicate confidence and establish a long-term relationship with you.
They are not used to give orders but advices so they can feel easily offended with unfriendly conversations.
Two. Breakfast, lunch and dinner
The main meals are breakfast, between 7 and 9 am, lunch, between noon and 2 pm, and dinner starting from 7 pm.
Brazilians usually arrive 15 minutes late but in social events they used to arrive between one hour and two hours later.
They like to observe the manners of people at the table and like when a person knows how to eat and drink with education. They always wash their hands before eating and never touch food with their hands, except fruits and chicken. They use a knife and a fork and use a napkin after eating and drinking.
Never use chopsticks and do not burp while you’re at the table.
In a toast, raise your glass and say “Saúde”. Drink it slowly immediately after saying it.
Three. Public Behavior
Spontaneity is so valuable for brazilians but that does not mean you can do what you want.
When you meet someone you say your name and give a handshake. Women are greeted with a kiss on the cheek.
When greeting someone you can say, “Oi, tudo bem? (Hey, you all right?), Or “Olá, como vai” (Hello, how are you?). Eye contact is important for brazilians. An informal way to say goodbye in Brazil is “Tchau” (Goodbye) and give a handshake.
Talking about salaries, marital status and age should be avoided, as well as sexist conversations.
Avoid joining the thumb with the index and form a circle, this is an insult.
Publicado por Eric Olavarrieta en Sin categoría el 14 de junio de 2013
He is a goalkeeper who takes life seriously. More than ten years being the goalkeeper of italian national soccer team. He has made history and has printed the best of his image to the “azzurris”.
Gianluigui Buffon has a defiant way of looking and a mischievous smile. His seductive and sexy personality seek to catch the attention, and sends a powerful message of provocation. Safety from his head to his feet.
His look is an element that readily distinguishes him. A 3 day beard, pins in his hair, also the color and designs of his sweaters gives him a modern look to his image and breaks the stereotype of a traditional goalkeeper.
His hoarse voice is intimidating. He doesn´t leave words when he speaks showing that his image is full of self-confidence without concealing his most serious side.
This serious personality that he projects in interviews and press conferences, breaks the image that we see of him on the field, when he makes jokes with coaches and teammates.
Gianluigui Buffon is a sports image that has become a true and total legend in the italian goal.
Publicado por Eric Olavarrieta en Sin categoría el 13 de junio de 2013
All soccer fans have a coach in their heads that gives instructions, moves pieces like a chessman, removes players who show no character as well as those who do not have the right attitude to win the game.
The coach’s role today is no longer limited to that. Now, he should be able to understand better their players, manage their egos, lead and motivate them to achieve personal and group goals.
The image of a coach should be aware that if he is anxious and desperate the player will the same as him. His example, calm and how he andel his emotions are fundamental to communicate his personality to his players. Dont´ confuse this with the absence of passion, enthusiasm and courage.
The personality of a coach is projected in his team and how his players drive their successes and failures. A coach must not limit his efforts on tactics, rhetoric, turning their players in a club of optimists or people who can easily be “brainwashed” and manipulate. He should transmit a positive energy and project the image required at a specific time.
In the last games, Chepo de la Torre looked anxious and desperate. The pressure to win games it is absorbing him and he looks confused, discouraged and alone.
Mexico´s soccer team needs reassurance. It is easy to say with words but Chepo should be aware that he should manage well his energies to project more calm to his players.
Confederations Cup is a great opportunity to change the negative image left by the “Tri” in World Cup qualifying, but things will not change, bringing another coach. He has to choose the right attitude.
The wardrobe of Chepo should be more relaxed. It evidences authority but this message is not close enough to his players. This is the time when they need support, empathy and a “dictator” without an iron image.
Publicado por Eric Olavarrieta en Sin categoría el 8 de mayo de 2013
A player choose the image that he wants to have. It may be due to circumstances, convenience or because he is more awareness about it.
It is quite true that not all the players are able to trascend in levels of popularity, fame and earnings. This is not what an athlete should only be eager for. His image could catapult him so far, more than he believes.
The player needs to distinguish between what he believes and wants of himself. A self-analysis and a study will help him to get the perception of the people with he has more contact, for example, coach, president, teammates, media, family, friends and fans that could help him to start building his image.
When he dimensions the potential that he could have with his image, more than just appearing on advertising and marketing campaigns, the player becomes a strategist about his image in an environment where many players dress, say and behave in the same way.
The best for a player is to act naturally. Cheating his personality would be credible for a while but then when he lost everything the consequences in the perception of success that he wants to have would be fatal.
Once he recognized as a person with a certain profile, then it is advisable to begin to act and implement his image strategy, it will work if he commits and maintains it.
There are players who, according on their personality have built an image strategy more successful than others. The following examples, players with different personalities, are perceived as:
Javier “Chicharito” Hernández
Giovanni Dos Santos
Jose de Jesus Corona
6. Media celebrity
I am not saying that many of them have a better image than the others. These cases talk about the effectiveness of the messages they communicate through their image and makes it credible for a long term period
The construction of the image of the player depends on 50% of what he does, says and acts in a short, medium and long term, and 50% of what people say about him.
If the player really knows what he wants and believes in it, he can make his image a very profitable asset that will benefit him in the future.